Website Research

Website Research documents the demographic and professional profile of a website’s visitors; frequency of visitation, ease of navigation, ratings for each section on the site, features visitors would like to see added, comparison to competitive sites, overall satisfaction and more.

We work closely with website publishers in designing a complete research program that best fits the goals and objectives of each client. Effective and accepted audience research begins with sample selection and continues through the invitation process, survey design and programming, data integrity, data processing, cross tabulations, analysis, reporting and presentation to key stakeholders. Our highly experienced staff will work with you in custom designing a survey tailored to your needs. Once the data has been collected using our state-of-the-art survey platform we will analyze the results using cross tabs and significance testing to uncover critical insights that will help you increase engagement and grow your audience and advertising base.