Total Audience Research

Total Audience Research provides a holistic view of your total audience that examines areas such as time spent with each platform, which types of content respondents prefer to read on each platform, interest in specific content areas, the device(s) used most frequently to access each channel, a demographic profile, etc. Responses are weighted, if necessary, to accurately depict the actual channel mix of the total audience. In today’s world of rapidly expanding content channels and devices, Total Audience Research is essential for every content publisher.

We work closely with content publishers in designing a complete research program that best fits the goals and objectives of each client. Effective and accepted audience research begins with sample selection and continues through the invitation process, survey design and programming, data integrity, data processing, cross tabulations, analysis, reporting and presentation to key stakeholders. Our highly experienced staff will work with you in custom designing a survey tailored to your needs. Once the data has been collected using our state-of-the-art survey platform we will analyze the results using cross tabs and significance testing to uncover critical insights that will help you increase engagement and grow your audience and advertising base.