Harvey Research recently conducted audience research for a publisher and received over 6,000 responses. We were able to uncover some interesting insights about the audience through the use of cross tabs and significance testing. One of the research findings that was of greatest interest to our client was that respondents who engaged with the publisher’s social […]
View Post Audience Research, Brand Engagement, Magazine Research, Social Media, Website ResearchWelcome to Media Research Musings, Harvey Research’s blog. Here we hope to provide interesting insights and observations from the 100’s of advertising, audience and content research projects we conduct for content publisher’s each year. Thank you for visiting and please feel free to contact us to let us know what you’d like to see covered […]
View Post Advertising Research, Audience Research, Content Research, Magazine Research, Media Research, Mobile App Research, Survey Research, Website Research