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Audience Research: Social Media Users & Brand Engagement

Posted on March 19, 2013 by Marty Forken in Audience Research, Brand Engagement, Social Media No Comments

Harvey Research recently conducted audience research for a publisher and received over 6,000 responses.  We were able to uncover some interesting insights about the audience through the use of cross tabs and significance testing.  One of the research findings that was of greatest interest to our client was that respondents who engaged with the publisher’s social […]

View Post Audience Research, Brand Engagement, Magazine Research, Social Media, Website Research

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