Harvey Communication Measurement (HCM)

Harvey Communication Measurement (HCM) is a qualitative ad readership and effectiveness study that provides publishers with verbatim audience comments to ads. Whether you choose the in-person interview methodology offered exclusively by Harvey or conduct the study online, publishers find the research’s distinctiveness helps increase ad revenues. It’s a readership study that paints a crystal clear picture of exactly what readers thought about your ad, your product, your company, even your competition – in their own words – word for word.

Give your clients and prospects that extra impetus to advertise with this complete, qualitative measurement of your readers’ opinions and attitudes about your advertisers and your content.

While the focus of the HCM Study is qualitative verbatim feedback, ad and edit recall scores and audience demographics are also measured and reported.