One of the primary reasons for conducting an ad readership study is to obtain research which will help your organization sell advertising. Whether it’s selling new pages or getting an existing account to trade-up in size, color, location and/or frequency, the data from an advertisement readership study can help you complete the sale. Publications become […]
View PostHarvey Research recently conducted audience research for a publisher and received over 6,000 responses. We were able to uncover some interesting insights about the audience through the use of cross tabs and significance testing. One of the research findings that was of greatest interest to our client was that respondents who engaged with the publisher’s social […]
View Post Audience Research, Brand Engagement, Magazine Research, Social Media, Website Research