One of the primary reasons for conducting an ad readership study is to obtain research which will help your organization sell advertising. Whether it’s selling new pages or getting an existing account to trade-up in size, color, location and/or frequency, the data from an advertisement readership study can help you complete the sale. Publications become […]
View PostHarvey Research is excited to announce three new programs specifically designed to meet the needs of content publishers in today’s rapidly evolving media landscape. 1. Customized Ad Readership Survey (CARS) Customize an ad readership survey to best fit their needs and budget. Perfect for a print or digital property with up to 20 ads and […]
View PostI recently provided a presentation to the Association of Medical Media on the value of new media channels. This included a reminder of the importance of content for all media brand platforms. And from our observations at Harvey Research, there is a strong correlation between the engagement of a medium’s overall edit content and ads in that […]
View PostIn our last post we explored the impact of color on magazine advertisement recall. As promised, our follow-up post explores the impact of size on advertisement recall. We used the same data set for this analysis. Results were taken from the Ad-Q Studies database which contains nearly 195,000 records dating as far back as 1994. […]
View PostWe’re sometimes asked, “If I can only afford to upgrade size OR color, which one should I choose?” That’s an excellent question. We have the answer! Let’s first examine the impact of color on advertisement recall. We analyzed records from the extensive AdQ Studies database. It’s a database that contains nearly 195,000 records dating back […]
View PostWelcome to Media Research Musings, Harvey Research’s blog. Here we hope to provide interesting insights and observations from the 100’s of advertising, audience and content research projects we conduct for content publisher’s each year. Thank you for visiting and please feel free to contact us to let us know what you’d like to see covered […]
View Post Advertising Research, Audience Research, Content Research, Magazine Research, Media Research, Mobile App Research, Survey Research, Website Research