Ad Recall Across Media Platforms

Posted on June 5, 2013 by Marty Feldman in Ad Score Averages, Audience and Advertising Research No Comments

I recently provided a presentation to the Association of Medical Media on the value of new media channels. This included a reminder of the importance of content for all media brand platforms. And from our observations at Harvey Research, there is a strong correlation between the engagement of a medium’s overall edit content and ads in that […]

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The Impact of Size on Advertisement Recall

Posted on April 30, 2013 by Arthur Catalanello in Ad Score Averages, Audience and Advertising Research, Magazine Research No Comments

In our last post we explored the impact of color on magazine advertisement recall. As promised, our follow-up post explores the impact of size on advertisement recall. We used the same data set for this analysis. Results were taken from the Ad-Q Studies database which contains nearly 195,000 records dating as far back as 1994. […]

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The Impact of Color on Advertisement Recall

Posted on April 9, 2013 by Arthur Catalanello in Ad Score Averages, Audience and Advertising Research, Magazine Research No Comments

We’re sometimes asked, “If I can only afford to upgrade size OR color, which one should I choose?” That’s an excellent question. We have the answer! Let’s first examine the impact of color on advertisement recall. We analyzed records from the extensive AdQ Studies database. It’s a database that contains nearly 195,000 records dating back […]

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