I recently provided a presentation to the Association of Medical Media on the value of new media channels. This included a reminder of the importance of content for all media brand platforms. And from our observations at Harvey Research, there is a strong correlation between the engagement of a medium’s overall edit content and ads in that […]
View PostThe Impact of Size on Advertisement Recall
In our last post we explored the impact of color on magazine advertisement recall. As promised, our follow-up post explores the impact of size on advertisement recall. We used the same data set for this analysis. Results were taken from the Ad-Q Studies database which contains nearly 195,000 records dating as far back as 1994. […]
View PostThe Impact of Color on Advertisement Recall
We’re sometimes asked, “If I can only afford to upgrade size OR color, which one should I choose?” That’s an excellent question. We have the answer! Let’s first examine the impact of color on advertisement recall. We analyzed records from the extensive AdQ Studies database. It’s a database that contains nearly 195,000 records dating back […]
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