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Leadership Bios

 Leadership Bios

Bill McBride, President & CEO

Bill has been President of Harvey Research since 1995. Prior to joining the Company, Bill spent approximately 20 years in various management positions at the advertising agencies of Leo Burnett, Ogilvy & Mather and Saatchi & Saatchi.

 

 

Marty Forken, Chief Research Officer, Harvey ResearchMarty Forken, Chief Research Officer, Sr. VP

Marty has been with Harvey Research since 1990, holding a variety of positions throughout the company. He currently heads up the Custom Research division.  In this role he works closely with media companies and agencies in designing customized survey research projects that provide deep insight into audiences and advertising.

 

 

Kim Hoover, Director of HCM & AdQ Ad Readership Studes

Kim has been with Harvey Research since 1977 and has more than 30 years experience in conducting ad readership and effectiveness studies.  Kim currently heads Harvey’s HCM and AdQ departments.

 

 

Arlene Wasserman, Vice President, Director of Research Sales

Arlene joined Harvey Research with 20+ years of Ad Sales & Marketing experience for Newsday, Tribune Media, and Cablevision. Arlene is responsible for research sales and service at Harvey.  She brings a wealth of experience from her ad sales and publishing background to help clients (print and digital publishers, content marketers, event marketers, agencies and more) understand and use their unique research results as a tool to improve their performance and increase sales.  Contact Arlene at (516) 708-9060

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