Harvey Research is excited to announce three new programs specifically designed to meet the needs of content publishers in today’s rapidly evolving media landscape. 1. Customized Ad Readership Survey (CARS) Customize an ad readership survey to best fit their needs and budget. Perfect for a print or digital property with up to 20 ads and […]
View PostHarvey Research recently conducted audience research for a publisher and received over 6,000 responses. We were able to uncover some interesting insights about the audience through the use of cross tabs and significance testing. One of the research findings that was of greatest interest to our client was that respondents who engaged with the publisher’s social […]
View Post Audience Research, Brand Engagement, Magazine Research, Social Media, Website ResearchWelcome to Media Research Musings, Harvey Research’s blog. Here we hope to provide interesting insights and observations from the 100’s of advertising, audience and content research projects we conduct for content publisher’s each year. Thank you for visiting and please feel free to contact us to let us know what you’d like to see covered […]
View Post Advertising Research, Audience Research, Content Research, Magazine Research, Media Research, Mobile App Research, Survey Research, Website Research