Testimonials

How I measure success typically, is the interest and response I receive from existing and new advertisers to participate in future issues of our magazine and make advertising commitments in our monthly magazine, Textile Rental.
 
I wanted to share the success I have had recently.   I sent an email to all previous participants asking for commitments to participate in the issue selected for TR’s upcoming Ad-Q Study.  Of the 39 previous Ad-Q Study participants, in just 1 week, I have heard back so far from 24 opting to participate again; because the information received in the study.   Overall, of the initial 39 participants in the Ad-Q Study – I expect to receive a renewal from at least 35. That’s an 89% renewal rate – excellent – and renewing just based on the merit of your study, not to mention the issue we selected has additional value and critical Editorial lined up, and is a bonus circulation issue.   Additionally, I had 6 brand new reservations from advertisers who did not participate previously, that found the information so compelling, they too wanted to be a part of the advertising study.
 
From the initial study, I have heard many advertisers completely pull or scale back advertising from competitive publications as well as allocate additional ads/revenue to our publication Textile Rental because the information they received was critical to understanding how our readers view and make decisions from information/articles as well as advertising they see in our magazine.
 
Thank you again for all your assistance, I very much appreciate working with you and your professional staff.  I know the continued success of our magazine is directly tied to results that may be found in your Ad-Q Study Reports.   As you know, we have renewed our commitment to your company and have every intention of renewing for years’ to come. 

Nancy Benoudiz
Advertising Director
Textile Rental Magazine - TRSA