News

Harvey goes green so you can save

Starting in 2009, Harvey Research will be offering e-reports to clients as a cost effective replacement for traditional hard copy reports.  In addition, Harvey will be offering a professionally designed promotional piece suitable for emailing to your advertisers as part of your pre-study promotion.  At a time when costs everywhere seem to be escalating, Harvey come through for our clients by offering innovative ways to save.

Website research takes off

Publishers are enthusiastically embracing one of Harvey's latest offerings, the Website Visitor Usage & Attitude study.  As websites start to take on a larger role in the revenue stream for most publishers, it's becoming a necessity to document who these visitors are, how often they visit, what the like and don't like about the site, etc.  A custom designed Harvey study is the perfect way to address these questions.

In addition, advertisers are increasingly looking for feedback on the effectiveness of their website advertising beyond impressions and click through.  We've responded by adapting our industry standard ad readership studies to measure website advertising.