Multi-Platform Content Audit
Providing the right editorial content to an audience has always been an ongoing challenge, but has become more complicated by the multi-platform nature of publishing today. An audience’s content interests vary by media platform and finding the optimal platform mix to deliver your content is an ongoing challenge.
To address this challenge, Harvey Research has partnered our editorial research capabilities with the expertise of the highly regarded editorial guidance consulting firm Preston/Rogers Associates.
The editorial content audit measures the relevance and quality of editorial content across all appropriate media platforms and assesses audience satisfaction with each platform being utilized by the brand.
The Audit provides for expert interpretation of the research results as well as recommendations to address identified content opportunities and issues.
Contact us today to learn more about our Multi-Platform Content Audit.