Magazine Research (print and/or digital)
Magazine Research includes a comprehensive profile of a magazine’s readership; their professional characteristics, buying involvement, information needs, readership of competitive publications and the intensity of their attachment to the magazine.
We work closely with magazine publishers in designing a complete research program that best fits the goals and objectives of each client. Effective and accepted audience research begins with sample selection and continues through the invitation process, survey design and programming, data integrity, data processing, cross tabulations, analysis, reporting and presentation to key stakeholders. Our highly experienced staff will work with you in custom designing a survey tailored to your needs. Once the data has been collected using our state-of-the-art survey platform we will analyze the results using cross tabs and significance testing to uncover critical insights that will help you increase engagement and grow your audience and advertising base.
Contact us today to learn more about our Magazine Research.