Harvey Communication Measurement (HCM)
(conducted via in person interview or online)

Features of the HCM Study

Promotion
We will provide you with a professionally designed promotional piece suitable for emailing to your prospects to help drive incremental ad sales.

Survey
The heart of the HCM survey provides you with verbatim reactions to each studied advertisement. The survey also covers specific editorial items, readership habits and professional characteristics of the respondent. Publishers are encouraged to collaborate with HCM's professional research staff to customize the survey to fit their needs.

Reports

Advertiser Reports
Custom report for each advertiser containing verbatim reactions to the ad along with the ad's readership score.

Publisher's Report
A wealth of information about your audience and your media property..

Additional Benefits

Awards & Plaques

We will provide Award Certificates for your highest scoring advertisers. The top scoring advertiser will receive a certificate that will include a color reproduction of their ad. Handsome solid walnut plaques are also available.

Contact us for more information