FAQs

What type of study do I need?

Our experienced professionals will work with you to select or design a program that best fits your needs.

OK, but what about methodology?

Harvey offers a complete range of methodologies to choose from - online, mail or in person interview. Again, we'll work with you to select the methodology that's best for you.

What's the difference between Ad-Q and HCM?

Both are issue specific ad readership studies that offer pre-study promotion to drive incremental sales into the issue.  Ad-Q is a quantitative study focused on seeing and reading scores.  HCM is a qualitative study focused on in-depth verbatim comments about the ads. Both are easily adapted to suit your website advertisers as well.