Custom Research

Harvey Research's experienced research staff will work closely with you in determining the best methodology, the ideal sample size and in developing a customized survey to best meet your objectives. Below are just some of the custom research options that Harvey offers.

Website Visitor Usage & Attitude Study
Documents the professional profile of the visitors, their buying habits, actions taken, media usage, etc. for use by the web site in marketing in much the same way a reader profile study is used by print. The survey also examines the overall appeal of the site as well as specific elements and features within the site.

Reader/Subscriber Profile
Documents the characteristics of a publication's readership: their buying involvement, readership of competitive publications and the intensity of their attachment to the magazine.

Reader Preference Study
A survey to determine readership and attitudes toward competitive publications, typically using an independent list.

Purchase Influence Study
A survey of a magazine's readers' professional and/or personal purchasing habits.

Editorial Guidance Study
Conducted primarily for internal purposes, survey determines the attitudes of readers toward subject publication and competitive publications to guide editors in their approach to content, positioning and style.

Editorial Tracking Study
Each editorial item, cover line, subject area, etc. is measured to provide an ongoing tracking ‘report card’ of what your readers like and dislike about the publication. The report relies heavily on graphs and charts to provide an at-a-glance gauge of the issue’s performance relative to past issues. Typically conducted on each issue of the publication.

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