AD-Q

Features of the AD-Q Study

Promotion
We will provide you with a professionally designed promotional piece suitable for emailing to your prospects to help drive incremental ad sales to the issue.

Survey
The Ad-Q survey provides you with seeing and reading scores among all respondents as well as the ads target audience for each studied advertisement. The survey also covers specific editorial items, readership habits and professional characteristics of the respondent. Publishers are encouraged to collaborate with AD-Q's professional research staff to customize the survey to fit their needs.

Reports

Advertiser Reports
Historical and current issue data for the advertisements studied. Scores are presented for all readers and for those who have buying/specifying influence (the target audience) for the advertised product.

Publisher's Report
A wealth of information about your audience and your media property.

Verbatim Report
Verbatim comments from your audience on specific advertisements as well as your media property.

Additional Benefits

Awards & Plaques

We will provide Award Certificates for your highest scoring advertisers. The top scoring advertiser will receive a certificate that will include a color reproduction of their ad. Handsome solid walnut plaques are also available

Also available from Ad-Q

Ad-Q Plus
Offers an expanded questionnaire with additional measures and custom questions for select advertisers.

Ad-Q Mini
A reduced questionnaire with a 20 ad limit.

Contact us for more information